The interesting thing about Eve is, imho, that it's more about the meta-game than about the actual game.
These things that are being broadcasted as the "big heists" in Eve have little to do with the game-mechanics themselves, but rather with a person (or persons) managing to pass themselves off as someone else, or simply changing heart (and loyalties along with it)
Personally, I don't care much about the way this goes in Eve. I like to think it's not to hard to pass yourself off for somebody else on the Interwebs.

But I do understand the attraction of meta-gaming, as I used to play a game called "Utopia" where the actual game required you to log in perhaps 3 times in a 24h period, for maybe 10 minutes each time. The rest of the, hmm, 12-18 times that I sat behind my computer some days were spent on 3-8 different IRC channels plus some fora, forging alliances, making deals with other players and just playing nice and building up street cred.
And that was good fun!