http://www.tentonhammer.com/eve/spymaster/45Rather interesting read, especially this part if applied to the alliance level.
Wave the Flag: As a CEO, your job is to wave the flag of the organization. You must inspire enthusiasm and loyalty, and that means both going on ops regularly and being a visible presence, as well as posting updates and frequent communications to the membership (usually on forums). An active CEO results in an engaged membership, without which nothing can be accomplished.
To be honest, has sin "waved the flag"?
He didn't even log on for the war we had a few months back.