not only do ea insist on using starforce and limiting the number of times a game can be activated they are starting down the road of further alienating the people who keep them going (apart from the numpties who buy the same tired titles year after year). Id say thats quite a bad business practice, they should look at Stardock on how games companies should act, at least they are trying to sort out the mire that PC gaming has become with half finished buggy products being released to the masses, these companies know most retailers will not take an opened PC product back.